So, you are naming your new business, eh?
After considerable time and effort, not to mention the expense, you or your client has developed a new product, product line, or established a new service. It is your pride and joy. You believe that with just the right name, the product/service (hereinafter “product”) will take off and establish itself in the market.
The right name can last forever. Even after all these years, I still remember the Chia Pet® from my youth. You know, the pet that grew plants out of its back! I remember it, in part, because it had a catchy name, a catchy song, and it seemingly grew plants out of nothing to create a furry plant pet. Needless to say, I was hooked, and, to this day, I can still sing their jingle–Ch-ch-ch-chia! …
This is another great blog post by one of our oldest and best clients; Schmeiser, Olsen & Watts associate intellectual property attorney Brandt D. Madsen brings you, “You’ve Developed the Next Greatest Thing – Now What To Name It”.