So, you are naming your new business, eh? After considerable time and effort, not to mention the expense, you or your client has developed a new product, product line, or established a new service. It is your pride and joy. You believe that with just the right name, the product/service (hereinafter “product”) will take off [...]
Likelihood of confusion in infringement cases will never be the same! A mark holder whose mark is found to cause a likelihood of confusion at the TTAB level, can also now have that determination applied against them in an infringement case, where they would be liable for damages and attorney’s fees, and could face an [...]
If you have one, you may wonder how to protect your trademark! When talking about the advertising, marketing and sales of a business’s goods or services, business and legal texts will generally talk about brands or trademarks; or, if they do address both, they deal with them as completely separate topics. As a student of [...]